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A'thing ye loe aboot toy cars — reimagined for the digital age.

Pick yer pack, add yer email, an open the surprise.

Draive viewer needs a retry

New pairts, new features, an the odd surprise. Nane spam.

Creetit by Artists

Drive through the toun

Yours, an portabill

See ilka detail

Ah made racers coz Ah wantit a wee, queer, braw digital toy - somethin ye can open, name in yer heid, drive, an come back tae. No a JPEG, no a pouer chase, no a subscription. Jest a wee racer Ah wad want tae hae. - James

A uniquely generated digital toy car ye can open, drive, gift, an keep.

Open a surprise racer. Frae $5.

Open a surprise racer frae anither dimension

Big yer PitPort™, then sort an compare ilka racer ye meet.

Tak the wheel an heid oot on the open road in yer browser.

Send ane wi a note. Recipient opens it on their ain time.

Spin it in 3D an meet ilka odd wee detail up close.

Read the comic and mak things wi classroom-ready activities.

Wander through the places, landmarks, an stories o Racerverse.

Reveal a random ane-o-a-kind racer wi its ain plate.

Yer racer is nae just a row in oor private database. It haes a public ownership record ahint it, sae it is built tae last langer than an ordinary game item.

A durrable record

Spin it, inspect the pairts, an drive it through a browser warld wi nae need tae install an app.

A spielable 3D toy

A permanent web hame for yer racer. Its license plate is its name an share link.

A plate page

It bides in yer account beside yer ither racers. Add mair, sort them, gift them, an revisit whiles.

A PitPort™ spot

Birthday-ready

Staun a collection

Send a gift

Dae a try afore ye buy

Ye dinnae pick the exact ane — the pairts, colour, an plate are randomized when ye open it. The fun is the reveal.

Made for kids an families

Easy tae start

Ae-time purchase

Rarity is only cosmetic

Got a gift ye didnae connect wi? Ane free replacement reveal within 30 days, nae questions asked.

Pick a road

Unfauld the surprise

Yer Racer, Alive

Start wi ane racer or a pack. The exact build bides a surprise.

Chooze yer pack

Pull the bricht strip an meet yer racer for the first time.

Rive the parcel open

Vehicle, driver, colours, an wee details click intae ane unique racer.

Watch it gaither thegither

Game-feel drivin — nae install, warks on a phone.

Drive it in yer browser

The pairts shape their personality. The roads shape their memries. Yer choices help decide whit happens neist.

Ilka racer is aye pairt o a leevin warld.

They explore weel-kent roads, meet ithers real racers, mind whit happened, an bring the best moments hame tae yer PitPort™.

Yer racer haes a life atween visits.

Tak them drivin, meet Rolling Rogues™, an return tae stories that mind whaur they hae been an wha they met.

{racer} wis made for mair than a shelf.

Wave back, follow a sign, or leave a story tucked safely in the Roadbook. The world remembers what you chose.

A story can become your next drive.

Your Racerverse racers keep exploring, meeting Rolling Rogues™, and saving stories for you. Come back to a world that remembers.

A few quick answers.

Open your PitPort™ for their latest stories, or meet the racer who will start your first one.

See what your racers have been up to.

Racers can cross paths, help each other, trade shortcuts, and meet again later. Familiar faces become Rolling Rogues™, and shared adventures grow into their own little chapters.

They remember who they met.

Step away whenever you like. While you are gone, your racer can meet a new friend, spot a shortcut, or save a story to share when you come back.

A wee bit meaninfu moments unfauld atween visits.

Keeps explorin

Nae open lobby, stranger blether, or FOMO loop.

Private by design

Ilka return starts wi a wee adventure report.

Cumes hame talkin

Your racer keeps having

Nothing bad happens because you stayed away. Solo play is private, crews are invite-only, and racers encountered in the world are autonomous characters rather than random live players. There is no stranger chat and no pressure to keep checking. Your racers simply save a few good stories until you are ready.

Adventure without anxiety.

The Living World - Your Racers Keep Exploring | Racerverse

A curious roadside find

A new Rolling Rogue™

The next road is waiting

Fresh rain at Millbrook Market. Kite testing near Boulder Canyon. Golden-hour light on the road home through Golden Meadow. Small changes make familiar places worth another visit.

Every place has a mood.

The best moments are gathered into a little road report from your racers. It is short enough to enjoy, warm enough to remember, and connected to places you can actually visit.

Not a feed. A welcome home.

Look who I met!

Our next drive?

Hey, you're back!

Your racers have stories to tell

Lucky Machines says Mattel gied materially false statements tae the USPTO seekin the HOT WHEELS RACERVERSE registration.

Lucky Machines is challengin Mattel's RACERVERSE filin.

A finished drive can turn intae a route sketch. A toon visit can turn intae a keepsake. Yer PitPort an Roadbook gather the best moments sae the warld feels connectit, nae like a heap o separate wee games.

The fun follaes yer racer hame.

The 3D warld micht be temporarily unavaible. Try again here or open it in a new tab.

The playroom didnae open.

Leek close at the vehicle, driver, wheels, colours, hat, goggles, an attachments.

Racer Anatomy

Place yer racer in the room an see the digital toy beside the physical warld.

Racer AR

Snap thegither a wee warld, test it, rebuild it, an save whit ye mak.

Brick Builder

Cruise a braw district, help wi wee happenings, an see kent places change.

Citty

Follae roads, fin shortcuts, wander aff-road, an discover a warld that responds tae ye.

Dreev

Tweak a run, launch doon the track, an chase a cleaner finish.

Gravity Car Racing

Gie ilka racer a stall, pit keepsakes in place, an welcome yer collection hame.

PitPort

Drag onything, pit thegither a setup, an discover playful chains o cause an effect.

Toy Box

Foam, rin, polish, an bring yer road-worn racer back tae a shine.

Racer Wash

Jump straucht intae the kin o play ye want. Nothin here is pay-to-win, an ilka racer is a complete toy.

Nine doors intae the same warld.

Racerverse Play Hub

Dreeve somewhere new, mak a mess in the Toy Box, bigg, race, wash, inspect, or bring a racer intae yer room. Ilka experience is pairt o the same playful warld.

Choose a feelin. Get playin.

Open the hale playroom.

Openin a racer is the beginnin. It becames a character ye can drive, tak care o, build aroond, an come hame tae - nae subscription or app install needed.

Open a ane-o-a-kind design, tak a keek at ilka queer pairt, an mak it yers.

Meet yer racer

Routes, keepsakes, an gentle memries link play sessions wi nae streaks or pressure.

Come back tae a story

A wee toy wi a surprisingly muckle life.

The same racer gangs through roads, touns, challenges, experiments, an AR.

Tak it ilkawehere

Ye get a unique racer tae reveal, inspect, drive, care for, build aroond, revisit, an keep. The play surface can keep growin while yer racer bides yers.

A $5 racer unlocks muckle mair than ane moment.

See recent Racerverse activity, new racers, findings, and community moments.

Live Racer Activity - Racerverse

Explore the Racerverse public API, authentication requirements, endpoints, an integration examples.

Racerverse API-Dokumentation

See hoo Racerverse gies original character design a turn intae hero art, optimised 3D models, AR, animation, reveal layers, an playable digital toys through ane production pipeline.

The Racerverse Art Studio - Original Racers, Built for ilka surface

See upcomin Racerverse events, racer drops, community moments, an important dates.

Racerverse Calendar - Events an Drops

Compare Racerverse pack sizes, prices, giftin options, an whit comes wi every Original Racer.

Compare Original Racer Packs - Racerverse

Compare Original Racers side by side, includin their appearance, traits, an personalities.

Compare Racers - Racerverse

Learn hoo Racerverse uises essential, preference, analytics, an marketing cookies.

Cookie Policy - Racerverse

Request access tae, correction o, or deletion o personal information associated wi Racerverse.

Data Request - Racerverse

Racerverse updates on new racers, 3D play, collection features, and the growin digital toy warld.

Devlog | Racerverse

Read important information an disclaimers aboot Racerverse products, services, an digital experiences.

Disclaimer - Racerverse

Add an interactive Racerverse racer viewer tae a website wi the supported embed tools.

Inbett a Racer - Racerverse

Review the terms that apply when exportin a Racerverse asset tae direct ownership.

Export Terms - Racerverse

Share feedback aboot Racerverse, report a problem, or tell the team whit wad mak the experience better.

Racer Feedback - Racerverse

See the places, stamps, milestones, an next destination in yer Racerverse road trip.

Journey Map - Racerverse

Yer racers keep explor'n while ye are awa, meetin freends, visitin places, an returnin wi stories tae share.

The Living World - Yer Racers Keep Explor'n | Racerverse

Read sourced statements frae Mattel designers aboot fans, social media, collectors, inventors, consumer feedback, an Hot Wheels product development.

Hou Ideas Reach Hot Wheels | Mattel Public Record

Review the public record an source material presented by Racerverse concernin Mattel statements.

Mattel, in Its Ain Words | Racerverse

Search 294 collected RacerVerse records frae Mattel-controlled YouTube, Instagram, an Facebook accounts.

Mattel's RacerVerse Social Record | Racerverse

Read the documented public history o Racerverse an its independent identity.

Racerverse Was Aready Here | Read the Public Record

Understand the rights that accompany an Original Racer, includin creative, commercial, an export uses.

Original Racer License - Ownership, Usage, an Commercial Rights

Dreev, big, race, tak care o a racer, or experiment in ane private, connectit warld o play.

Play Racerverse - Choose Yer Next Adventure

Fynd Racerverse facts, appruved airtwirk, product descriptions, an press contact information.

Racerverse Press Kit

Learn hoo Racerverse collects, uises, protects, an gies ye control ower personal information.

Privacy Policy - Racerverse

Tak a keek at Racerverse refund richts, when it happens, and the steps for askin for help wi a purchase.

Refund Policy - Racerverse

Read stories fae aroon the Racerverse and follae the places, racers, and adventures shapiin its warld.

Story Drops - Racerverse

Racerverse began as three freends makin digital toys by hand. Read the origin comic, then open a $5 Original Racer and drive into the Racerverse warld.

The Racerverse Story - Biggit by Friendship, Gied by Creativity

Read the terms governin uise o Racerverse websites, accounts, purchases, an digital experiences.

Terms o Service - Racerverse

Open a free browser toy box whaur racers, ramps, balls, dominoes, gravity, an playful forces a' react thegither.

Racer Toy Box - Free 3D Physics Play | Racerverse

Read the public case record concernin the Racerverse trademark opposition. (Lucky Machines LLC v. Mattel.)

Lucky Machines v. Mattel | Racerverse Trademark Opposition | Public Case Record

Review Lucky Machines trademark information an guidance for retailers an partners.

Lucky Machines Trademarks an Retailer Notice

Rivew the public YouTube record an chronology documented by Racerverse.

Hot Wheels RacerVerse: The YouTube Record | Racerverse

Ye buy the surprise racer, add a note, an they get a claim link they can open in a browser. Na shipping address, app, or technical setup.

Here is whit the recipient actually gets.

A single $5 purchase unlocks a surprise digital racer ye can reveal, inspect, drive in yer browser, keep in yer account, or send as a gift.

Afore ye pay, here is exactly whit happens.

Ye pay by card, get a reveal link, open yer racer, then drive, inspect, keep, or gift it frae yer account.

Yer $5 is buyin a playable surprise, nae a mystery promise.

If drivin feels richt, yer ain $5 racer adds a surprise reveal, a plate page, a 3D inspection view, an a saved account link.

Drive noo. Yer ain racer adds the reveal, unique details, an keepsake.

Keep it, drive it, or send the link tae someone else.

Draive or gie

We send the link by email an save it tae yer account.

Get unveil link

The surprise reveal shaws the racer, plate, an traits.

Open the racer

Pey saftly

Traits change the look an personality, nae paid pouer. Cosmetic traits dinnae mak a racer faster or stronger.

Nae app, nae install, nae download. Open yer racer an drive it on ony device.

Plays richt in yer browser

Checkout taks a regular debit or credit card.

Pay wi a card

Yer racer is held securely in yer account. Ye can keep it there or request ownership transfer when ye want.

We keep it safe for ye

Turn on the gift option below an we'll email a claim link tae yer recipient. They open it like a present — nae account needed till they're ready.

Sendin this as a gift?

If somethin's wrang wi yer order, reach oot within 30 days for a fresh racer or a refund.

Open a surprise racer. Frae $5.

Lucky Machines is in a trademark dispute with Mattel over RACERVERSE.

Yer racer haes a life atween visits.