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Everything you love about toy cars — reimagined for the digital age.

Pick your pack, add your email, and open the surprise.

Drive viewer needs a retry

New parts, new features, and the occasional surprise. No spam.

Created by Artists

Drive Through the City

Yours, and Portable

See Every Detail

I made racers because I wanted a small, weird, joyful digital toy - something you can open, name in your head, drive, and come back to. Not a JPEG, not a power chase, not a subscription. Just a tiny racer I'd want to own. - James

Drive together now. While you're away, your racer explores a safer world - then welcomes you back with stories. No open lobbies or stranger chat.

Open a racer. Their story keeps going.

Open a surprise racer from another dimension

Build your PitPort™, then sort and compare every racer you meet.

Take the wheel and head out on the open road in your browser.

Send one with a note. Recipient opens it on their own time.

Spin it in 3D and meet every odd little detail up close.

Read the comic and make things with classroom-ready activities.

Wander through the places, landmarks, and stories of Racerverse.

Reveal a random one-of-a-kind racer with its own plate.

Your racer is not only a row in our private database. It has a public ownership record behind it, so it is built to last longer than an ordinary game item.

A durable record

Spin it, inspect the parts, and drive it through a browser world without installing an app.

A playable 3D toy

A permanent web home for your racer. Its license plate is its name and share link.

A plate page

It lives in your account beside your other racers. Add more, sort them, gift them, and revisit whenever.

A PitPort™ spot

Birthday-ready

Start a collection

Send a gift

Try before you buy

You don't pick the exact one — the parts, color, and plate are randomized when you open it. The fun is the reveal.

Made for kids and families

Easy to start

One-time purchase

Rarity is cosmetic only

Got a gift you didn't connect with? One free replacement reveal within 30 days, no questions asked.

Pick a path

Open the surprise

Come back to new stories

Start with one racer or a pack. The exact build stays a surprise.

Choose your pack

Pull the bright strip and meet your racer for the first time.

Rip open the parcel

Vehicle, driver, colors, and tiny details click into one unique racer.

Watch it assemble

Game-feel driving — no install, works on a phone.

Drive it in your browser

The parts shape their personality. The roads shape their memories. Your choices help decide what happens next.

Every racer is already part of a living world.

Come back to a private road report: where they went, who they met, and what they saved for you. No open lobbies, no stranger chat, and no streaks to protect.

Your racer keeps adventuring while you're away.

Take them driving, meet Rolling Rogues™, and return to stories that remember where they have been and who they met.

{racer} was made for more than a shelf.

Wave back, make a story choice, or follow a saved destination into Drive. The result can change a goal, strengthen a relationship, alter a place, and stay in your Roadbook.

A moment fits their personality and history

Drive opens with the same racer and destination

The result becomes part of their Roadbook

A story can become your next drive.

Your Racerverse racer keeps exploring while you are away, then welcomes you back with a private adventure report - without open lobbies, stranger chat, or streaks.

A few quick answers.

Open PitPort™ for their latest private road report, visit the Roadbook for the history so far, or meet the racer who will start your first story.

Continue the life your racer remembers.

Racers can cross paths with Rolling Rogues™, help each other, trade shortcuts, and meet again later. Familiar racers can become road friends and trusted companions, while shared adventures grow into their own little chapters.

They remember who they met.

Come back and they cannot wait to tell you what happened: places found, familiar racers met, memories saved, and a next drive waiting for you.

A few meaningful moments unfold between visits.

Keeps exploring

No open lobby, stranger chat, or FOMO loop.

Private by design

Every return starts with a short adventure report.

Comes home talking

Your racer keeps exploring

Nothing bad happens because you stayed away. There is no stranger chat and no pressure to keep checking. You can pause activity, catch-ups, or social encounters for each racer, choose their adventure rhythm, and clear their Living World history.

Adventure without anxiety.

Living World - The Game Keeps Playing | Racerverse

A curious roadside find

A new Rolling Rogue™

The next road is waiting

Fresh rain at Millbrook Market. Kite testing near Boulder Canyon. Golden-hour light through Golden Meadow. Conditions, traditions, player choices, and shared World Wishes can leave visible changes behind.

Every place has a mood.

The best moments are gathered into a bounded road report instead of an endless feed. Each memory explains what happened, why it fit your racer, and whether there is a road you can continue.

Not a feed. A welcome home.

Look who I met!

Our next drive?

Hey, you're back!

Your racer cannot wait to tell you what happened

A finished drive can become a route sketch. A city visit can become a keepsake. Your PitPort and Roadbook gather the best moments so the world feels connected, not like a pile of separate mini-games.

The fun follows your racer home.

The 3D world may be temporarily unavailable. Try again here or open it in a new tab.

The playroom did not open.

Look closely at the vehicle, driver, wheels, colors, hat, goggles, and attachments.

Racer Anatomy

Place your racer in the room and see the digital toy beside the physical world.

Racer AR

Snap together a small world, test it, rebuild it, and save what you make.

Brick Builder

Cruise a lively district, help with little happenings, and see familiar places change.

City

Follow roads, find shortcuts, wander off-road, and discover a world that responds to you.

Drive

Tune a run, launch down the track, and chase a cleaner finish.

Pinewood Derby

Give every racer a stall, arrange keepsakes, and welcome your collection home.

PitPort

Drag anything, build a setup, and discover playful chains of cause and effect.

Toy Box

Foam, rinse, polish, and bring your road-worn racer back to a shine.

Racer Wash

Follow the same racer through a connected world of exploration, invention, care, and discovery. One racer is already a complete toy; collecting more adds personalities, not paid power.

Nine doors into the same world.

Racerverse Play Hub

Reveal a one-of-a-kind racer, then drive, build, experiment, race, care for it, and come home to a world that remembers. It all starts in your browser.

One little racer. A whole world to play in.

Open the whole playroom.

Opening a racer is the beginning. It becomes a character you can drive, care for, build around, and come home to - with no subscription required and no app install.

Open a one-of-a-kind design, inspect every strange part, and make it yours.

Meet your racer

Routes, keepsakes, and gentle memories connect play sessions without streaks or pressure.

Come back to a story

A tiny toy with a surprisingly big life.

The same racer moves through roads, cities, challenges, experiments, and AR.

Take it everywhere

You get a unique racer to reveal, inspect, drive, care for, build around, revisit, and keep. The play surface can keep growing while your racer stays yours.

One $5 racer unlocks much more than one moment.

See recent Racerverse activity, new racers, discoveries, and community moments.

Live Racer Activity - Racerverse

Explore the Racerverse public API, authentication requirements, endpoints, and integration examples.

Racerverse API Documentation

See how Racerverse turns original character design into hero art, optimized 3D models, AR, animation, reveal layers, and playable digital toys through one production pipeline.

The Racerverse Art Studio - Original Racers, Built for Every Surface

See upcoming Racerverse events, racer drops, community moments, and important dates.

Racerverse Calendar - Events and Drops

Compare Racerverse pack sizes, prices, gifting options, and what comes with every Original Racer.

Compare Original Racer Packs - Racerverse

Compare Original Racers side by side, including their appearance, traits, and personalities.

Compare Racers - Racerverse

Learn how Racerverse uses essential, preference, analytics, and marketing cookies.

Cookie Policy - Racerverse

Request access to, correction of, or deletion of personal information associated with Racerverse.

Data Request - Racerverse

Racerverse updates on new racers, 3D play, collection features, and the growing digital toy world.

Devlog | Racerverse

Read important information and disclaimers about Racerverse products, services, and digital experiences.

Disclaimer - Racerverse

Add an interactive Racerverse racer viewer to a website with the supported embed tools.

Embed a Racer - Racerverse

Review the terms that apply when exporting a Racerverse asset to direct ownership.

Export Terms - Racerverse

Share feedback about Racerverse, report a problem, or tell the team what would make the experience better.

Racer Feedback - Racerverse

See the places, stamps, milestones, and next destination in your Racerverse road trip.

Journey Map - Racerverse

Your racers keep exploring while you are away, meeting friends, visiting places, and returning with stories to share.

The Living World - Your Racers Keep Exploring | Racerverse

Read sourced statements from Mattel designers about fans, social media, collectors, inventors, consumer feedback, and Hot Wheels product development.

How Ideas Reach Hot Wheels | Mattel Public Record

Read sourced excerpts from Mattel's 2023 annual report and investor presentations about Hot Wheels RacerVerse, with links to the original PDFs and public docket.

Mattel 2023 Annual Report and RacerVerse Investor Record

Search 294 collected RacerVerse records from Mattel-controlled YouTube, Instagram, and Facebook accounts.

Mattel's RacerVerse Social Record | Racerverse

Read the documented public history of Racerverse and its independent identity.

Racerverse vs Hot Wheels | Independent Public Record

Understand the rights that accompany an Original Racer, including creative, commercial, and export uses.

Original Racer License - Ownership, Usage, and Commercial Rights

Try driving free, then reveal a $5 racer you can drive, build around, care for, explore with, and bring home to a world that remembers.

Play Racerverse - One Racer, a Whole World of Play

Find Racerverse facts, approved artwork, product descriptions, and press contact information.

Racerverse Press Kit

Learn how Racerverse collects, uses, protects, and gives you control over personal information.

Privacy Policy - Racerverse

Review Racerverse refund eligibility, timing, and the steps for requesting help with a purchase.

Refund Policy - Racerverse

Read stories from across the Racerverse and follow the places, racers, and adventures shaping its world.

Story Drops - Racerverse

Racerverse began as three friends making digital toys by hand. Read the origin comic, then open a $5 Original Racer and drive into the Racerverse world.

The Racerverse Story - Built by Friendship, Driven by Creativity

Read the terms governing use of Racerverse websites, accounts, purchases, and digital experiences.

Terms of Service - Racerverse

Open a free browser toy box where racers, ramps, balls, dominoes, gravity, and playful forces react together.

Racer Toy Box - Free 3D Physics Play | Racerverse

Read the source-linked case record for Lucky Machines' pending RACERVERSE trademark opposition to Mattel, TTAB Opposition No. 91290947.

Lucky Machines v. Mattel | RACERVERSE Trademark Opposition

Review Lucky Machines trademark information and guidance for retailers and partners.

Lucky Machines Trademarks and Retailer Notice

Review the public YouTube record and chronology documented by Racerverse.

Hot Wheels RacerVerse: The YouTube Record | Racerverse

You buy the surprise racer, add a note, and they receive a claim link they can open in a browser. No shipping address, app, or technical setup.

Here is what the recipient actually receives.

One $5 purchase opens a surprise digital racer you can reveal, inspect, drive in your browser, keep in your account, or send as a gift.

Before you pay, here is exactly what happens.

You pay by card, get a reveal link, open your racer, then drive, inspect, keep, or gift it from your account.

Your $5 is buying a playable surprise, not a mystery promise.

If driving feels right, your own $5 racer adds a surprise reveal, a plate page, a 3D inspection view, and a saved account link.

Drive now. Your own racer adds the reveal, unique details, and keepsake.

Keep it, drive it, or send the link to someone else.

Drive or gift

We send the link by email and save it to your account.

Get reveal link

The surprise reveal shows the racer, plate, and traits.

Open the racer

Pay securely

Traits change the look and personality, not paid power. Cosmetic traits do not make a racer faster or stronger.

No app, no install, no download. Open your racer and drive it on any device.

Plays right in your browser

Checkout takes a regular debit or credit card.

Pay with a card

Your racer is held securely in your account. You can keep it there or request ownership transfer when you want.

We keep it safe for you

Turn on the gift option below and we'll email a claim link to your recipient. They open it like a present — no account needed until they're ready.

Sending this as a gift?

If something's wrong with your order, reach out within 30 days for a fresh racer or a refund.

Open a racer. Their story keeps going.

Lucky Machines is in a trademark dispute with Mattel over RACERVERSE.

Your racer keeps adventuring while you're away.